Regional Managing Director Appointment, Jubaili Bros (Dubai, UAE)
The Client
Jubaili Bros is a long-established global leader in data-enabled conventional and renewable off-grid power solutions. With more than 47 years of industry experience and a team of 1,500 employees, the business has built an impressive operational footprint across 11 countries, supported by 30 service centres and three manufacturing plants throughout Africa and the Middle East. Its solutions power some of the world’s most critical sectors from telecom and healthcare to utilities and data centres, earning the company a reputation for reliability, innovation, and responsiveness in challenging markets.
As the demand for hybrid and renewable energy solutions accelerates, Jubaili Bros is entering a pivotal phase of strategic expansion across the GCC. To support this growth, the Group CEO identified the need for a senior regional leader capable of driving performance, opening new markets, and aligning complex operational functions.
The Requirement
Jubaili Bros engaged Novo to appoint a Regional Managing Director, based in Dubai and reporting directly to the Group CEO. This was a highly strategic mandate, requiring an experienced commercial and operational leader capable of overseeing the UAE market, establishing a new operation in Saudi Arabia, and strengthening export activity across Africa.
The ideal candidate needed a deep understanding of mechanical or electrical manufacturing, hands-on commercial leadership experience across Middle Eastern and African markets, and familiarity with ERP systems, hybrid energy solutions, and large-engine or power generation environments. Strong P&L capability, cross-functional leadership, and the ability to manage complex regional operations were essential.
The Solution
Novo partnered closely with the executive team to refine the scope of the role and gain a clear picture of the organisational culture and leadership style required. A targeted search strategy was then deployed, focusing on senior leaders within power generation, renewable energy, and heavy-engine manufacturing, particularly individuals with strong market knowledge across the GCC and Africa.
Candidates were assessed not only on their commercial track record but also their ability to build teams, influence at senior level, and lead operational transformation. Experience with ERP implementation, channel development, and hybrid energy technologies formed a crucial part of the evaluation process.
The Outcome
Jubaili Bros appointed a high-performing Regional Director who brought deep regional expertise and a proven record in scaling commercial operations. Since joining, the new leader has successfully expanded the company’s presence in Saudi Arabia, strengthened distributor and export channels, and aligned production, logistics, and aftermarket functions to support ambitious growth targets. Their leadership is helping shape the company’s future direction and positioning Jubaili Bros for continued regional success.
For the appointed Regional Director, the role offered the chance to lead strategy across a high-growth region, influence market expansion, and play a meaningful part in delivering reliable, sustainable power solutions to emerging markets.
