Interim Chief Marketing Officer, Touchstone Education
The Client
Touchstone Education provides property investment education and training. Its market is shaped by customer confidence, clear communication and the ability to show why its programmes are relevant.
Marketing leadership here has to connect brand positioning, digital activity and the wider customer journey.
The Requirement
Touchstone needed a senior commercial marketer as interim Chief Marketing Officer, able to assess priorities quickly and give the marketing function clear direction. The brief covered brand, customer acquisition, digital channels and marketing performance.
Just as important was a practical understanding of how marketing investment turns into qualified enquiries and sustainable growth.
The Solution
Novo’s search covered CMOs and senior marketing directors from consumer education, training, digital services and other businesses where customer acquisition drives growth. We used our marketing executive search and interim management networks.
Assessment priorities included:
- Marketing strategy and campaign effectiveness
- Customer segmentation and conversion performance
- Team leadership
- Communication with executive stakeholders
We looked for analytical discipline alongside the confidence to make timely decisions.
The Outcome
Novo appointed an interim CMO who brought focus to marketing leadership. Touchstone gained stronger visibility of marketing performance and clear priorities for the interim period.
